Purple, the intelligent spaces company, today announced its partnership with Cisilion, the global system integrator delivering next generation IT infrastructure that transform the way businesses work.
Purple’s platform allows Cisilion to deliver real-time analytical insight and customer demographic data providing a truly personalised experience focused around mobile and/or wearable tech.
Cisilion transform their customer’s businesses, by inspiring intelligent change through the design, support and management of integrated and connected next generation IT infrastructure. Their focus is delivering robust systems that enable higher performance, increased availability and scalability, resulting in cost savings and increased productivity for their clients.
Purple’s solutions help customers see the business value of their existing wireless network, providing marketing tools to generate ROI. The joint solution shifts wireless discussions from traditional IT decision-makers to line of business and marketing needs, unlocking new revenue streams.
Cisilion see their partnership with Purple as an opportunity to differentiate their services and propositions within new sectors such as retail, hospitality and leisure. It will also strengthen their proposition in existing sectors such as Education and Healthcare.
Gavin Wheeldon, CEO at Purple, comments: “We’re excited to be able to partner with Cisilion and help them to fully integrate their services across the retail, leisure and hospitality space, as well as their existing healthcare spaces. Purple has seen huge growth across all sectors, particularly in hospitality, where people have time to spend online and retail, where bricks and mortar footfall tracking is essential, offering transparency around service and communication.”
Rob Quickenden, Chief Strategy Officer at Cisilion said: “Purple have made WiFi a game changer, and we are excited to partner with them to strengthen our Wireless offering. Through a branded login portal, businesses can drive offers, incentives and details to their customers in real-time via login screens, e-mails or SMS, helping to boost revenue and customer loyalty. Everyone wins: Cisilion, Purple and most importantly, the customer.”
About Cisilion www.cisilion.com
Cisilion is an award winning Global systems integrator and managed service provider, working with clients in over 56 countries across 5 continents. Partnering with the leading vendors in the Gartner magic quadrant, we design, deliver and manage solutions to meet our client’ IT needs across Hybrid Cloud, Unified Communications, Converged Infrastructure, Security, Work space and Mobility services. Everything we do is focused on robust systems that deliver higher performance, increased availability, and straightforward scalability, resulting in significantly reduced capital and operating expenditure for our clients.
About Purple http://www.purple.AI
Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.
Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.
With nearly 8 million users across 134 countries, Purple works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.
It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 300 in 60 countries. Purple employs over 70 full time staff and currently has offices in the UK, US, Madrid, Melbourne and Copenhagenwith more offices planned.
Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.
Purple divides its offering into two specific segments; small businesses and enterprise customers.
Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.
Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings; Fusion and Provision.
Purple WiFi is the well-established guest WiFi, analytics and marketing product.
Purple Location is a location based services product that works to actually pinpoint devices, enable heatmapping, provide zone flow information and enable journey management.
Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space.
Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.